Archive for the ‘Program Announcements’ Category

How To Plan a Video Budget

Wednesday, March 27th, 2013

Sparkman_250
By Russell Sparkman, CEO, FusionSpark Media, Inc.

Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?

There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying to answer the question of “how much does it cost to build a house?” To answer that, we need to know intended use (full-time residence or summer home?); size (for a family of four or a single person?); and the quality of the materials (Home Depot fixtures or high-end functional art fixtures?).

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3Q4 Jayme Thomason on Becoming More Effective at Content Planning

Thursday, January 19th, 2012

Jayme Thomason, CEO, Divvy HQ

In this 3Q4 addition, we have three questions for Jayme Thomason, CEO of DivvyHQ, a cloud-based editorial calendar application, about the most common bottleneck in the content marketing process, advice for becoming more disciplined and consistent in our approach, and how to balance editorial planning for both long-form and  short-form content.

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3Q4 Rod Brooks: Striving for Content Excellence and Marketing Fitness

Monday, January 16th, 2012

Keynote speaker, Rod Brooks, CMO, Pemco Mutual Insurance, and President, Word-of-Mouth Marketing Association.

Welcome to another post in our 3Q4 (three questions for) series of questions for leading experts, practitioners and influencers in Content Marketing. Here we have three questions for Rod Brooks, CMO of PEMCO Mutual Insurance Company and former President of the Word-of-Mouth Marketing Association. Rod describes what it takes to maintain marketing “health and fitness” and the importance of striving for content excellence within the context of contemporary media.

Rod is the Keynote speaker at the January 26 and 27th Content Marketing Retreat in Langley, WA.

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3Q4 Jeff Erramouspe: Marketing Automation and closing the Analytics Skills Gap

Friday, January 13th, 2012

Jeff Erramouspe, Pres., Manticore Technology, Inc.

Welcome to another post in our 3Q4 series of questions for leading experts, practitioners and influencers in Content Marketing. Here we have three questions for Jeff Erramouspe, President of Manticore Technology on the emerging analytics skill gap, how content feeds the demand generation and lead nurturing engine, and ideas on how to measure the impact of content on various phases of the sales funnel.

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3Q4 Mark Jacobs: Breaking down the barriers to Video Marketing

Friday, January 13th, 2012

Mark Jacobs, CEO of Me!Box Media Inc. is a speaker at the upcoming Content Marketing Retreat January 26-27th.

Welcome to another post in our 3Q4 series.  Here, we have three questions for Mark Jacobs, CEO of Me!Box Media, Inc. about the power of  video marketing. Mark shares his insight on the most common barriers to effective video marketing, why integrating contextually-relevant content into video is a best practice, and the future of  industry standards. (more…)

3Q4 Pawan Deshpande: Curation best practices; balance hand-crafted with automation

Thursday, January 12th, 2012

This is the first of our 3Q4 series featuring  “three questions for” leading experts, practitioners and influencers in the world of content marketing.  With Content Marketing Retreat just weeks away, we’re kicking off the series with some of our guest speakers for the event.

We asked Curata CEO Pawan Deshpande to share some perspective on the difference between hand-crafted curation and automated curation, some of the most common pitfalls, and what’s in store for the future.    Here’s what he had to say.

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Five Ways to Guarantee Content Marketing Success

Friday, December 30th, 2011

Guest post by Chris Baggott, CEO of Compendium. Chris is a presenter at the 2nd Annual Content Marketing Retreat.

Compendium CEO Chris Baggott details five principles of content marketing that will lead any content strategy to success.

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Cutting the Complexity of Content Marketing

Tuesday, December 20th, 2011

Guest post by Jayme Thomason, co-founder and CEO of DivvyHQ. This post was originally published  by CMI. Jayme is a presenter at the 2nd Annual Content Marketing Retreat.

Content Marketing Retreat AdSeveral semi-reliable websites credit Leonardo Da Vinci with writing the phrase, “Simplicity is the ultimate sophistication.” I love this phrase. Without getting to philosophical, in my opinion DaVinci understood that simplicity doesn’t necessarily dumb things down. On the contrary, simplicity can make our online marketing and content marketing more accessible, more usable and more effective in achieving our marketing goals.

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Content Marketing Is the Butter, Not the Bread

Tuesday, December 13th, 2011

This guest post by Robert Rose, Strategist in Residence, Content Marketing Institute, was originally published by Openview Labs.   Robert is a presenter at the 2nd Annual Content Marketing Retreat.

In tropical West Africa, there is shrub that grows up to 20 feet in height – which sounds like a “tree” to me, but what do I know.  Anyway, that notwithstanding, this “shrub” features a small cranberry colored fruit about the size of a large almond.   It’s a rather flavorless fruit in and of itself – but has the most remarkable effect on your taste buds. It’s called the “miracle fruit.”

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Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity

Friday, December 2nd, 2011

Guest post by Pawan Deshpande, CEO HiveFire, Inc. Pawan is a presenter at the 2nd Annual Content Marketing Retreat.

Content Marketing Retreat AdLast month, HiveFire unveiled the findings of its 2011 B2B Marketing Trends Survey.  Marketers, media and influencers alike immediately took notice of one of the key findings:   82 percent of B2B marketers now use content marketing, outpacing traditional tactics like search marketing, events, public relations and even print, TV or radio ads. Content marketing, the survey showed, is here to stay.

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