Archive for the ‘Upcoming Programs’ Category

Matt Heinz’s Content Marketing Journey began at 2011 Content Marketing Retreat

Tuesday, April 22nd, 2014

NOTE: This unsolicited post was sent to us by Matt Heinz, founder of Heinz Marketing, a leading Seattle-area B2B marketing and sales consultancy. Until reading this, we had know idea that Matt’s attendance at the 2011 Content Marketing Retreat was such a pivotal moment. We’re inspired by Matt’s writing to do even better ourselves!

Matt Heinze

Matt Heinz presenting at the 2011 Content Marketing Retreat

Submitted by Matt Heinz, Heinz Marketing
I’ve been writing this blog for almost nine years, starting well before I began Heinz Marketing in earnest.  I didn’t really have an objective beyond using the blog as an outlet for my interest in writing more often about the things I was doing, thinking about and learning relative to sales & marketing.

Meet Matt at the 4th Annual Content Marketing Retreat – Join Us Today!

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Question: Who’s gonna make all these videos? (Answer: You are.)

Tuesday, April 9th, 2013

By David Murray, author of Content Wise, the leading quarterly interactive publication.

BeContentWise.com

The results of the 2013 content marketing Industry Characteristics Survey are proprietary for members of the Custom Content Council, and the summary we’re offering in ContentWise won’t be out for another week or two.

But I’ll offer one of the more profound findings right here and now: Video is smoking hot. How hot? Three years ago 37% of marketers said they were using branded video as part of their content marketing strategy. This year? Um, 68%—with 57% of marketers planning to do even more next year.

The questions is: Who’s going to watch all those corporate videos?

And the answer is: No one, if they’re not brilliantly enough conceived, made and distributed to cut through the clutter.

That’s why I think you should attend the first and probably the best of what will surely be many conferences on making strategic videos. It’s the Essentials of Strategic Video Storytelling, put on by my friend Russell Sparkman next month at his cool facility on Whidbey Island, Wash., near Seattle.

As you’ll see from the program, speakers at the two-day course (May 9 and 10) will cover video from conception to budget to distribution to measurement of results. And everything will be discussed in the context of how video fits into the overall content marketing strategy.

You should go. And give my best to Russell when you do. —DM

How to Create a Video

Monday, April 8th, 2013

By Jon Wuebben is CEO of Content Launch ContentLaunch.com  / Author of “Content is Currency” and a featured Langley New Media retreat speaker this May 9th!

Jon-Wuebben_B&WSquareYou’ve gotten into content marketing as a way to promote your brand and drive customers to your site. When discussing how to make and promote your content, everyone talks about it in terms of blogs: short, informative, written pieces that are designed to educate the reader on a particular topic or perhaps provide commentary. That’s all well and good, but you want something more visually engaging. Something that can entertain your target audience and make a more lasting impression.

You want to make videos.

Videos can be a great marketing tool. After all, YouTube gets over 4 billion views every single day. If you could tap into that popularity, even a little bit, it would mean great publicity for your brand.

But how do you go about it? Where do you start? Here are some tips for how to create a video that’s high quality and engaging.

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Content Marketing Retreat Update

Thursday, January 6th, 2011

Dear Colleague:

This blog post is a heads up that Early Bird Registration for the Content Marketing Retreat: How to Use Content for Marketing Success (15% Discount code for Early Bird only is CMR-FSM) is expiring at midnight, tonight.

Not only is this the first Content-focused marketing and PR event of 2011, it’s the first ever Content Marketing focused event held in the Pacific Northwest.

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Prezi Tips by Drew Davis: Screen Shot Resolution

Tuesday, October 19th, 2010

Like any new application, it can take days of study, trial and error, etc., just to get to a basic level of competency. This is certainly the case with the new presentation application called Prezi. Below is a Prezi tip about the importance of understanding Screen Shot Resolution, prepared by Drew Davis of Tippingpoint Labs, in Boston.

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