The Langley Center for New Media is located in Langley, Washington, on Whidbey Island, just one hour north of Seattle. The Center offers a year-around schedule of workshops and events, as well as the Langley Center Coworking facility for shared office space.
Russell Sparkman, Cofounder & CEO Fusionspark Media
As marketing professionals we understand that developing a strategy with our content marketing efforts is important. Yet often we stumble over this important process and jump right into the shiny object of a social platform or the creation of what we believe is stellar content. This episode of Content Marketing 360 Radio Show host Pamela Muldoon is joined by guest Russell Sparkman, CEO and Co-Founder of FusionSpark Media a new media production and marketing communications firm specializing in content strategy.
Ever considered launching your own podcast? Curious how to better use audio as part of your content marketing plan? This episode of Content Marketing 360 Radio Show host Pamela Muldoon has the tables turned as Joe Pulizzi, Founder of Content Marketing Institute, takes the reigns of the show to interview her!
Today’s marketing landscape requires more than just a new way of thinking. Today’s ever-changing, level playing field of marketing requires each of us to take a whole paradigm shift of thinking when it comes to how we market our products and services. Read the rest of this entry »
As content marketing continues to evolve, how content works within search engines does as well. One of the top websites to get the latest on search, SEO, links and more is Moz.com. This episode host Pamela Muldoon goes directly to the source of this site with guest, and Wizard of Moz, Rand Fishkin. Read the rest of this entry »
NOTE: This unsolicited post was sent to us by Matt Heinz, founder of Heinz Marketing, a leading Seattle-area B2B marketing and sales consultancy. Until reading this, we had know idea that Matt’s attendance at the 2011 Content Marketing Retreat was such a pivotal moment. We’re inspired by Matt’s writing to do even better ourselves!
Matt Heinz presenting at the 2011 Content Marketing Retreat
Submitted by Matt Heinz, Heinz Marketing
I’ve been writing this blog for almost nine years, starting well before I began Heinz Marketing in earnest. I didn’t really have an objective beyond using the blog as an outlet for my interest in writing more often about the things I was doing, thinking about and learning relative to sales & marketing.
Meet Matt at the 4th Annual Content Marketing Retreat – Join Us Today!
PLEASE JOIN THE 2014 ANNUAL CONTENT MARKETING RETREAT, May 8 & 9, with a special focus on Best Practices Measuring Content Marketing Results. Learn More.
With video storytelling more relevant to content strategy than ever before, we proudly hosted this year’s Langley Center for New Media Content Marketing Retreat with all things focused on video content. Here are ten fantastic things we learned from the Essentials of Strategy Video Storytelling as shared by our amazing panel of experts:
By David Murray, author of Content Wise, the leading quarterly interactive publication.
The results of the 2013 content marketing Industry Characteristics Survey are proprietary for members of the Custom Content Council, and the summary we’re offering in ContentWise won’t be out for another week or two.
But I’ll offer one of the more profound findings right here and now: Video is smoking hot. How hot? Three years ago 37% of marketers said they were using branded video as part of their content marketing strategy. This year? Um, 68%—with 57% of marketers planning to do even more next year.
The questions is: Who’s going to watch all those corporate videos?
And the answer is: No one, if they’re not brilliantly enough conceived, made and distributed to cut through the clutter.
That’s why I think you should attend the first and probably the best of what will surely be many conferences on making strategic videos. It’s the Essentials of Strategic Video Storytelling, put on by my friend Russell Sparkman next month at his cool facility on Whidbey Island, Wash., near Seattle.
As you’ll see from the program, speakers at the two-day course (May 9 and 10) will cover video from conception to budget to distribution to measurement of results. And everything will be discussed in the context of how video fits into the overall content marketing strategy.
You should go. And give my best to Russell when you do. —DM
You’ve gotten into content marketing as a way to promote your brand and drive customers to your site. When discussing how to make and promote your content, everyone talks about it in terms of blogs: short, informative, written pieces that are designed to educate the reader on a particular topic or perhaps provide commentary. That’s all well and good, but you want something more visually engaging. Something that can entertain your target audience and make a more lasting impression.
You want to make videos.
Videos can be a great marketing tool. After all, YouTube gets over 4 billion views every single day. If you could tap into that popularity, even a little bit, it would mean great publicity for your brand.
But how do you go about it? Where do you start? Here are some tips for how to create a video that’s high quality and engaging.
This was the third year that Donate Life America, a non-profit organization that promotes and builds advocacy for organ donation and one that I’ve supported in the past, was the Case Competition Sponsor this year’s conference.
Student chapters had the opportunity to submit strategies, tactics and campaigns in a variety of head-to-head competitions, with winners being awarded immediately following my keynote on the second night of the event.
I felt privileged to be able to experience the energy in the room as the winers were announced in front of more than a thousand of their marketing peers. To say that I was blown away by this year’s winning video submission is very much an understatement.