This post contains the pre-prepared Tweets of the 7 stages of the Content Marketing Cycle, presented by Russell Sparkman of FusionSpark Media, at the 2nd Annual Content Marketing Retreat.
7 Stages of the Content Marketing Cycle, In Tweets
January 25th, 20123Q4 Content Marketing Retreat Speakers
January 23rd, 2012
Over the last few weeks, we’ve featured interviews with many of our guest speakers for the Content Marketing Retreat. With just days away from the start of the event, we’re honored to bring together such a stellar lineup of speakers, sponsors and of course, an incredible list of attendees. It’s sure to be a great event!
Here is a round-up of the latest 3Q4 series for your convenience. We look forward to seeing you all at Content Marketing Retreat later this week.
3Q4 Tim Frick: Analytics, Metrics and Overcoming Measurement Challenges
January 23rd, 2012
Tim Frick of Mightybytes is a speaker at the Content Marketing Retreat, Jan. 26-27
Welcome to another addition of 3Q4. Here, we have three questions for Tim Frick, principal and owner of Mightybytes, a Chicago-based creative firm, and author of Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing. Tim shares his insight on measuring what matters; highlights of the latest Google Analytics update; and how to avoid some of the most common pitfalls we as marketers typically make in measuring effectiveness of our programs and efforts. Join Tim and other leading experts at the upcoming Content Marketing Retreat, January 26-27. Read the rest of this entry »
3Q4 Jayme Thomason on Becoming More Effective at Content Planning
January 19th, 2012
Jayme Thomason, CEO, Divvy HQ
In this 3Q4 addition, we have three questions for Jayme Thomason, CEO of DivvyHQ, a cloud-based editorial calendar application, about the most common bottleneck in the content marketing process, advice for becoming more disciplined and consistent in our approach, and how to balance editorial planning for both long-form and short-form content.
Read the rest of this entry »
3Q4 Rod Brooks: Striving for Content Excellence and Marketing Fitness
January 16th, 2012
Keynote speaker, Rod Brooks, CMO, Pemco Mutual Insurance, and President, Word-of-Mouth Marketing Association.
Welcome to another post in our 3Q4 (three questions for) series of questions for leading experts, practitioners and influencers in Content Marketing. Here we have three questions for Rod Brooks, CMO of PEMCO Mutual Insurance Company and former President of the Word-of-Mouth Marketing Association. Rod describes what it takes to maintain marketing “health and fitness” and the importance of striving for content excellence within the context of contemporary media.
Rod is the Keynote speaker at the January 26 and 27th Content Marketing Retreat in Langley, WA.
3Q4 Jeff Erramouspe: Marketing Automation and closing the Analytics Skills Gap
January 13th, 2012
Jeff Erramouspe, Pres., Manticore Technology, Inc.
Welcome to another post in our 3Q4 series of questions for leading experts, practitioners and influencers in Content Marketing. Here we have three questions for Jeff Erramouspe, President of Manticore Technology on the emerging analytics skill gap, how content feeds the demand generation and lead nurturing engine, and ideas on how to measure the impact of content on various phases of the sales funnel.
3Q4 Mark Jacobs: Breaking down the barriers to Video Marketing
January 13th, 2012
Mark Jacobs, CEO of Me!Box Media Inc. is a speaker at the upcoming Content Marketing Retreat January 26-27th.
Welcome to another post in our 3Q4 series. Here, we have three questions for Mark Jacobs, CEO of Me!Box Media, Inc. about the power of video marketing. Mark shares his insight on the most common barriers to effective video marketing, why integrating contextually-relevant content into video is a best practice, and the future of industry standards. Read the rest of this entry »
3Q4 Pawan Deshpande: Curation best practices; balance hand-crafted with automation
January 12th, 2012
This is the first of our 3Q4 series featuring “three questions for” leading experts, practitioners and influencers in the world of content marketing. With Content Marketing Retreat just weeks away, we’re kicking off the series with some of our guest speakers for the event.
We asked Curata CEO Pawan Deshpande to share some perspective on the difference between hand-crafted curation and automated curation, some of the most common pitfalls, and what’s in store for the future. Here’s what he had to say.
Part 1: Essentials of Content Marketing for Marketing Automation
January 3rd, 2012
Post by Russell Sparkman, CEO of FusionSpark Media, Inc., and Founder/Director of the Langley Center for New Media. Russell is a presenter at the 2nd Annual Content Marketing Retreat.
One of many things on my mind for the coming year is the relationship between content marketing and marketing automation, as well as other platforms and services.
Increasingly, the “what is content marketing?” question is being replaced with the “how do we do it efficiently and effectively to raise awareness, generate leads and convert more sales?” question. One answer is marketing automation.
When properly applied, marketing automation tools promise to help manage the process of deploying and then tracking responses to content throughout the awareness, consideration and decision phases of the purchase cycle.
Five Ways to Guarantee Content Marketing Success
December 30th, 2011Guest post by Chris Baggott, CEO of Compendium. Chris is a presenter at the 2nd Annual Content Marketing Retreat.
Compendium CEO Chris Baggott details five principles of content marketing that will lead any content strategy to success.
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