The Langley Center for New Media is located in Langley, Washington, on Whidbey Island, just one hour north of Seattle. The Center offers a year-around schedule of workshops and events, as well as the Langley Center Coworking facility for shared office space.
By David Murray, author of Content Wise, the leading quarterly interactive publication.
The results of the 2013 content marketing Industry Characteristics Survey are proprietary for members of the Custom Content Council, and the summary we’re offering in ContentWise won’t be out for another week or two.
But I’ll offer one of the more profound findings right here and now: Video is smoking hot. How hot? Three years ago 37% of marketers said they were using branded video as part of their content marketing strategy. This year? Um, 68%—with 57% of marketers planning to do even more next year.
The questions is: Who’s going to watch all those corporate videos?
And the answer is: No one, if they’re not brilliantly enough conceived, made and distributed to cut through the clutter.
That’s why I think you should attend the first and probably the best of what will surely be many conferences on making strategic videos. It’s the Essentials of Strategic Video Storytelling, put on by my friend Russell Sparkman next month at his cool facility on Whidbey Island, Wash., near Seattle.
As you’ll see from the program, speakers at the two-day course (May 9 and 10) will cover video from conception to budget to distribution to measurement of results. And everything will be discussed in the context of how video fits into the overall content marketing strategy.
You should go. And give my best to Russell when you do. —DM
You’ve gotten into content marketing as a way to promote your brand and drive customers to your site. When discussing how to make and promote your content, everyone talks about it in terms of blogs: short, informative, written pieces that are designed to educate the reader on a particular topic or perhaps provide commentary. That’s all well and good, but you want something more visually engaging. Something that can entertain your target audience and make a more lasting impression.
You want to make videos.
Videos can be a great marketing tool. After all, YouTube gets over 4 billion views every single day. If you could tap into that popularity, even a little bit, it would mean great publicity for your brand.
But how do you go about it? Where do you start? Here are some tips for how to create a video that’s high quality and engaging.
This was the third year that Donate Life America, a non-profit organization that promotes and builds advocacy for organ donation and one that I’ve supported in the past, was the Case Competition Sponsor this year’s conference.
Student chapters had the opportunity to submit strategies, tactics and campaigns in a variety of head-to-head competitions, with winners being awarded immediately following my keynote on the second night of the event.
I felt privileged to be able to experience the energy in the room as the winers were announced in front of more than a thousand of their marketing peers. To say that I was blown away by this year’s winning video submission is very much an understatement.
Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?”
There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying to answer the question of “how much does it cost to build a house?” To answer that, we need to know intended use (full-time residence or summer home?); size (for a family of four or a single person?); and the quality of the materials (Home Depot fixtures or high-end functional art fixtures?).
In this 3Q4 addition, we have three questions for Jayme Thomason, CEO of DivvyHQ, a cloud-based editorial calendar application, about the most common bottleneck in the content marketing process, advice for becoming more disciplined and consistent in our approach, and how to balance editorial planning for both long-form and short-form content.
Keynote speaker, Rod Brooks, CMO, Pemco Mutual Insurance, and President, Word-of-Mouth Marketing Association.
Welcome to another post in our 3Q4 (three questions for) series of questions for leading experts, practitioners and influencers in Content Marketing. Here we have three questions for Rod Brooks, CMO of PEMCO Mutual Insurance Company and former President of the Word-of-Mouth Marketing Association. Rod describes what it takes to maintain marketing “health and fitness” and the importance of striving for content excellence within the context of contemporary media.
Jeff Erramouspe, Pres., Manticore Technology, Inc.
Welcome to another post in our 3Q4 series of questions for leading experts, practitioners and influencers in Content Marketing. Here we have three questions for Jeff Erramouspe, President of Manticore Technology on the emerging analytics skill gap, how content feeds the demand generation and lead nurturing engine, and ideas on how to measure the impact of content on various phases of the sales funnel.
Mark Jacobs, CEO of Me!Box Media Inc. is a speaker at the upcoming Content Marketing Retreat January 26-27th.
Welcome to another post in our 3Q4 series. Here, we have three questions for Mark Jacobs, CEO of Me!Box Media, Inc. about the power of video marketing. Mark shares his insight on the most common barriers to effective video marketing, why integrating contextually-relevant content into video is a best practice, and the future of industry standards. Read the rest of this entry »
This is the first of our 3Q4 series featuring “three questions for” leading experts, practitioners and influencers in the world of content marketing. With Content Marketing Retreat just weeks away, we’re kicking off the series with some of our guest speakers for the event.
We asked Curata CEO Pawan Deshpande to share some perspective on the difference between hand-crafted curation and automated curation, some of the most common pitfalls, and what’s in store for the future. Here’s what he had to say.
One of many things on my mind for the coming year is the relationship between content marketing and marketing automation, as well as other platforms and services.
Increasingly, the “what is content marketing?” question is being replaced with the “how do we do it efficiently and effectively to raise awareness, generate leads and convert more sales?” question. One answer is marketing automation.
When properly applied, marketing automation tools promise to help manage the process of deploying and then tracking responses to content throughout the awareness, consideration and decision phases of the purchase cycle.