By Nate Riggs, Director of Social Business at The Karcher Group

This was the third year that Donate Life America, a non-profit organization that promotes and builds advocacy for organ donation and one that I’ve supported in the past, was the Case Competition Sponsor this year’s conference.

Student chapters had the opportunity to submit strategies, tactics and campaigns in a variety of head-to-head competitions, with winners being awarded immediately following my keynote on the second night of the event.

I felt privileged to be able to experience the energy in the room as the winers were announced in front of more than a thousand of their marketing peers. To say that I was blown away by this year’s winning video submission is very much an understatement.

Play the winning video below from Florida International University’s AMA Chapter and see for yourself why I am so impressed!

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By Russell Sparkman, CEO, FusionSpark Media, Inc.

Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?”

There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying to answer the question of “how much does it cost to build a house?” To answer that, we need to know intended use (full-time residence or summer home?); size (for a family of four or a single person?); and the quality of the materials (Home Depot fixtures or high-end functional art fixtures?).

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Jayme Thomason, CEO, Divvy HQ

In this 3Q4 addition, we have three questions for Jayme Thomason, CEO of DivvyHQ, a cloud-based editorial calendar application, about the most common bottleneck in the content marketing process, advice for becoming more disciplined and consistent in our approach, and how to balance editorial planning for both long-form and  short-form content.

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Keynote speaker, Rod Brooks, CMO, Pemco Mutual Insurance, and President, Word-of-Mouth Marketing Association.

Welcome to another post in our 3Q4 (three questions for) series of questions for leading experts, practitioners and influencers in Content Marketing. Here we have three questions for Rod Brooks, CMO of PEMCO Mutual Insurance Company and former President of the Word-of-Mouth Marketing Association. Rod describes what it takes to maintain marketing “health and fitness” and the importance of striving for content excellence within the context of contemporary media.

Rod is the Keynote speaker at the January 26 and 27th Content Marketing Retreat in Langley, WA.

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Jeff Erramouspe, Pres., Manticore Technology, Inc.

Welcome to another post in our 3Q4 series of questions for leading experts, practitioners and influencers in Content Marketing. Here we have three questions for Jeff Erramouspe, President of Manticore Technology on the emerging analytics skill gap, how content feeds the demand generation and lead nurturing engine, and ideas on how to measure the impact of content on various phases of the sales funnel.

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Mark Jacobs, CEO of Me!Box Media Inc. is a speaker at the upcoming Content Marketing Retreat January 26-27th.

Welcome to another post in our 3Q4 series.  Here, we have three questions for Mark Jacobs, CEO of Me!Box Media, Inc. about the power of  video marketing. Mark shares his insight on the most common barriers to effective video marketing, why integrating contextually-relevant content into video is a best practice, and the future of  industry standards. Read the rest of this entry »

This is the first of our 3Q4 series featuring  “three questions for” leading experts, practitioners and influencers in the world of content marketing.  With Content Marketing Retreat just weeks away, we’re kicking off the series with some of our guest speakers for the event.

We asked Curata CEO Pawan Deshpande to share some perspective on the difference between hand-crafted curation and automated curation, some of the most common pitfalls, and what’s in store for the future.    Here’s what he had to say.

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