2nd Annual Content Marketing Retreat

Special Focus: The “How To” of Content Marketing

COMPLETED – NEW DATE TO BE ANNOUNCED

Content Marketing Retreat Presenters

Speakers Joe Pulizzi, Terri Nopp, Jack Penland, Hanson Hosein and Russell Sparkman take questions from the audience at the 2011 Content Marketing Retreat

Content strategy is increasingly becoming one of the most integral components of PR. I recommend the Content Marketing Retreat for PR pros that want to gain insight into the leading trends and issues affecting content marketing and how to turn up the impact and effectiveness of their programs through great content.
Elizabeth Powell, Sr. Vice-President, Edelman Public Relations Worldwide

Introduction

Content Marketing Retreat AdExpanding on the success of our first annual Content Marketing Retreat in 2011, this year’s conference will move beyond “building the case for content marketing” to sharing strategic insight and best practices on how to effectively plan, manage and measure content creation, curation, publication and distribution.

Content Marketing is rapidly becoming one of the most important approaches for the digital age.

According to a recent study by the Custom Content Council with Roper Affairs, custom content helps build awareness, drives purchases and improves relationships with customers.  The survey reveals:

  • 90% of consumers find custom content useful
  • 78% of people believe that organizations providing custom content are interested in building good relationships with them
  • 61% of people feel better about a company that delivers custom content and are more likely to buy from that company.

And now more than ever, marketers are putting it to good work, often before other more traditional initiatives.

 According to a recent study by HiveFire, Content Marketing is now driving the majority of B2B marketing strategies.

Survey results show 82 percent now use content marketing in their programs, which makes it more popular than search marketing, events and public relations, and over two times more popular than print, TV or radio advertising.

Quick Links

Content Marketing Retreat Synopsis
Testimonials from Content Marketing Retreat 2011
Who Should Attend & Why
View Day I Presentations or View Presenter Profiles
Read Day 1 Speaker Narrative
Day 2 Breakout Sessions – Description
Who’s Already Registered for the Retreat
Costs
Schedule
Lodging Information

Register for 2nd Annual Content Marketing Retreat in Langley, WA  on Eventbrite

Content Marketing Retreat Synopsis

Expanding on the success of our first annual Content Marketing Retreat in 2011, this year’s conference will move beyond “building the case for content marketing” to sharing strategic insight and best practices on how to effectively plan, manage and measure content creation, curation, publication and distribution.

Content Marketing Retreat will dive deeply into what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. It will showcase how to use content marketing to increase leads and customer loyalty and demonstrate case studies on how the latest technologies and tools add value to your communication, marketing and customer engagement initiatives.

Come with questions and leave with a plan of action including insight on best practices and tools and services that will help you more effectively use content marketing to grow your business.

Join hundreds of senior marketers, business owners, PR pros, web strategists, content creators  for fresh ideas, strategic insight, professional development and great networking in a unique retreat setting.

Day 1 Presentations – Summary

On Day 1, experts in and representatives of the “best in class” marketing and public relations tools and services providers will give you deep insight into problems, challenges and the “how to’s” of contemporary content marketing. These presentations are not sales pitches; rather they’re deep insight and analysis that’ll be shared in a professional training setting.
Read Full Description

Day 2 Breakout Sessions – Summary

On Day 2, attendees will have an opportunity to attend deep dive sessions into the products and services represented by the speakers. By the end of these two days, attendees will leave the Center with an accumulated base of knowledge that might otherwise take weeks to months to develop.
Read Full Description

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Who Should Attend, and Why

Anyone who has a need to communicate to the public on behalf of small or large B2B or B2C corporations, non-profit organizations, or government agencies, will benefit from the strategies, tactics and platforms that will be presented at the retreat. If you hold the following job or business titles, this 2-Day retreat is for you:

    • Small Business Owners
    • Chief Marketing Officer
    • Director or VP, Marketing
    • Director or VP, Sales
    • Ad Agency – Creative Director
    • Ad Agency – Account Representative
    • PR Agency – Account Representative
    • Corporate Social Responsibility Executive
    • Entrepreneur
    • Development Officer
    • Content Creator (Writer, Editor, Photographer, Videographer, Animator, Etc.)

The information provided will serve the needs of those who are building internal content creation and content curation capabilities, and need to know the most cost effective, efficient methods of publishing, distributing and tracking content for marketing purposes.

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Testimonials from Content Marketing Retreat 2011

Content strategy is increasingly becoming one of the most integral components of PR. I recommend the Content Marketing Retreat for PR pros that want to gain insight into the leading trends and issues affecting content marketing and how to turn up the impact and effectiveness of their programs through great content.

– ELIZABETH POWELL, Sr. Vice-President, Edelman PR Worldwide


Russell is doing great stuff up on Whidbey. I participated in the Content Marketing Retreat last year and the speakers were top notch, the venue good and I could really see this becoming an important conference under his guidance.  

– T.A. MCCANN, CEO, Gist, Inc.


[The retreat was] small and interactive but content/speakers much better than I expected. One of the best for ideas & best practices to take back to the office I’ve been to in a long time.

– JOHN FREAD, KL Corp


I’ve had the pleasure of being involved in two of Russell’s events held at the Langley Center for New Media. Both events – the Content Marketing Retreat and a Prezi Workshop – were unbelievably well-organized, professionally relevant and extremely well-attended.

I love coming to Langley to learn, think outside the box and getaway from the daily grind to think about new ideas and innovative marketing and professional solutions. Russell knows the community well and does a great job coordinating everything for out of towners.

 I strongly reccommend attending or participating in any of Russell’s events at the Langley Center for New Media and hope to be there soon helping others learn from my experiences as well.

 Thanks Russell for providing a really professional getaway for people interested in expanding their mind!

– ANDREW DAVIS, TippingPoint Labs, Inc.

 

The Content Marketing Retreat on Whidbey Island truly delivered on its ‘retreat’ promise. It provided a unique experience to learn from top names in the content and communications fields, an opportunity to compare notes with fellow professionals, and a great venue to get refueled and inspired. Better still, we made new business connections and new friends at the event.

— JOHN BERQUIST, Director of Communications, Soma Games


My brain is fizzy with all that I took away from the 2-day retreat and I’m itching to apply what I’ve learned. Russell Sparkman did an outstanding job by bringing together 11 (!) field experts from diverse industries, and putting together a rapid-fire program that built on each speaker’s unique perspective and lessons. The break-out sessions provided attendees with a great chance to work through real-world scenarios (from the group itself) or delve deeper into ideas of particular interest. I’ve been raving about the experience since I got back home. Thanks again to Russell, his team, the presenters and the volunteers who made this happen!

– TRACY BAINS, @tbains

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Day 1 Presentations

Keynote speaker, Rod Brooks, CMO, Pemco Mutual Insurance, and President, Word-of-Mouth Marketing Association.

The Day 1 Presentations are delivered as dynamic, 15 minute presentations focused on the specific challenges in Content (and social media) Marketing that have spawned the emergence of tools and platforms designed to make Content Marketing more efficient, cost effective and measurable.

See Full Speaker Roster

Imagine Day 1 as a book on this subject matter, with each speaker representing a chapter of that book. The Day 1 Presentations will cover the main stages of Content Marketing, from Analytics & Insight gathering, to Content Strategy development, to Content Creation and Content Curation, to Distribution, Sharing and Measurement.

From the first presenter to the last, audience members will take a journey that begins with understanding what it is that makes Content Marketing unique and relevant, to practical “how to” presentations on content creation, effective storytelling, measuring results and more.

The primary topics that will be covered by the Day 1 Presentations, and the questions that will be answered for each topic, are represented in the Content Marketing Cycle infographic, below:

Illustration of the Content Marketing Cycle

The Content Marketing Cycle, ©Fusionspark Media, Inc.

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Day 2 Breakout Sessions: Deep Dives Into Platforms, Tools & Services

Pawan Deshpande, of Curata

Does this describe you?

As a busy marketing executive, marketing department head or business owner you’re concerned that you don’t know enough about the multitude of marketing and social media applications and SaaS (software-as-a-service) that promise to make your job easier and more successful.

You’re worried about what you don’t know about how these technologies and tools add value to your communication, marketing and customer engagement initiatives.

Additionally, you simply don’t have the time to research and review the products well enough to make informed decisions about potentially expensive commitments.

When you have taken the time to look into these products, you find yourself descending down a rabbit hole of jargon laden services descriptions, confusing rate sheets, mysterious claims, serpentine payment options, and so on.

The hours you planned for a little research have turned into days, days have turned into weeks, and weeks into months.

photo of Chris Baggott

Chris Baggott, of Compendium

In the meantime, you have a boss or a client impatiently waiting upon a recommendation, one in which you know may cost thousands and thousands of dollars … and that’s just to get started.

This is the reality that many marketing professionals find themselves in today.

And this is the problem that the Langley Center for New Media’s second annual Content Marketing Retreat sets out to solve.

Each Day 1 presenter who represents a platform, service or SaaS will provide an in-depth presentation about their product or service on Day 2.

This is an unprecedented opportunity to see “under the hood” of the platforms and services that are gaining traction in the market today as “best in class” services.

Each Breakout Session is one hour long, with a half-hour between each. It’s anticipated that attendees will be able to sit in on as many as 5 Breakout Sessions during the course of the day.

 

Breakout Session, Track 1: Manticore Technology, Inc.
Presented by Jeff Erramouspe, President

During this one-hour breakout session, Jeff Erramouspe and the Manticore team  will demonstrate how Manticore Technology enables marketers to build a relationship with prospects by consistently delivering the right content to the right person, at the right time. They will demonstrate how the Manticore platform helps generate more leads and helps it clients communicate more effectively through use of the most relevant content, at the right time in the sales process.

Breakout Session, Track 2: Compendium Blogging Application
Presented by Chris Baggott, CEO, Compendium

Compendium LogoDuring this one-hour breakout session, Chris Baggott will demonstrate Compendium, a business blogging platform with the software, tools, and services that empowers you to create, capture, moderate, and broadcast your message online. We take care of all sorts of technicalities so that even a non-technical person can start blogging quickly and easily.

Breakout Session, Track 3: Content Curation
Presented by Pawan Deshpande, CEO, HiveFire

Curata LogoPawan Deshpande will demonstrate how Curata helps marketers maximize their content curation efforts with web-based tools to easily find, organize and share online content – helping them build thought leadership and grow their qualified leads.

Breakout Session, Track 4: Me!Box Media, Inc.
Presented by Mark Jacobs, CEO

Mebox LogoDuring this one-hour breakout session, Mark Jacobs will demonstrate how the Me!Box Media Console’s  non-intrusive video viewing environment opens  video up to advertising, brand development, e-based transaction, social sharing, video message enhancement, viewership analytics, video search optimization and real-time environ changes without cannibalizing the ‘first show’ (content). Meanwhile, the application harnesses the power of the creative imagination of the producer, allowing targeted meta-data enablement of video segments in a manner that magnifies the value of the video content.

Breakout Session, Track 5: Divvy HQ Editorial Calendaring
Presented by Jayme Thomason, CEO

Jayme will demonstrate DivvyHQ as a cloud-based home base for everything you need to make your content creation and management job easier. DivvyHQ is the Content Marketing Industry’s first spreadsheet-free editorial calendar application, built specifically for professional content managers and producers. Within one simple application, you can manage your content ideas, editorial teams, production process and deadlines. With DivvyHQ, it is possible to organize and successfully execute your demanding and complicated content marketing initiatives.

 Breakout Session, Track 6: Making Sense of Metric, Featuring Google Analytics
Presented by Tim Frick, Mightybytes

During this hour-long session, Tim will take an in-depth look at measuring the metrics that define online success for your business. You will learn how to measure and report on website visitor interactions, track how social media and content sharing efforts affect site performance, and make informed decisions regarding where to focus your efforts moving forward. This session will cover Google Analytics features like event tracking, setting goals, and monitoring performance of critical conversion elements, such as completed forms, file downloads, and video playback. Learn how to go beyond mere reporting of data by pulling actionable insights from the numbers that will energize your marketing efforts and help you reach business goals.

Additional Breakout Sessions, To Be Announced
Please contact Russell Sparkman about Sponsorship Opportunities

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Who’s Registered for the 2nd Annual Content Marketing Retreat

  • Edelman, Seattle
  • Weber Shandwick, Seattle
  • Impremedia, Los Angeles
  • Story Worldwide
  • PEMCO Mutual Insurance Company
  • Compendium
  • Curata
  • Manticore Technology
  • Divvy HQ
  • Me!Box Media
  • Oak Harbor Chamber of Commerce
  • Snohomish Tourism
  • Whidbey Telecom
  • Emma Email Marketing
  • Custom Content Council
  • Content Marketing Institute
  • Leadership Snohomish County
  • Heinz Marketing
  • Zephyr47
  • Zeagrahm Expeditions
  • More …

Register for 2nd Annual Content Marketing Retreat in Langley, WA  on Eventbrite

 

Presenter Profiles

View speaker bios and profiles, here

Program Costs

Early Bird Registration (ends on 1/6/2012):
Day 1 & Day 2 Combo: $225 (Day 2 included Free)
Day 1 Only: $225
Day 2 Only: $100

Full Fare:
Day 1 & Day 2 Combo: $275
Day 1 Only: $275
Day 2 Only: $125

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Schedule

Day 1
8 – 9 AM: Check In
9 – 4 PM: Presentations
(Lunch Included)

Day 2
8 AM – 2:30 PM Breakout Sessions (Lunch Included)

Day 1 Reception and Networking Party
5 – 7 pm, Firehouse Glassworks and Gallery (Ticket Sold Separately)

A beverage and hors d’oeuvres reception in a glass blowing studio, with live glass blowing demonstrations.*

A limited number of attendees will be able to blow their own glass object, with additional cost of $55, paid directly to the glass studio. Sign up will be at the event registration desk.

EVENT VENUE: Whidbey Island Center for the Arts

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Register for 2nd Annual Content Marketing Retreat in Langley, WA  on Eventbrite

 

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