2012 Presenter Profiles

The presenters for the 2nd Annual Content Marketing Retreat represent a wide diversity of backgrounds, from custom publishing, corporate communications, advertising and PR agencies, photography and video, print, design and more.

Presenter Profiles: Quick Links

Rod Brooks, CMO, Pemco Insurance; Pres. Word of Mouth Marketing (WOMMA)

Jeff Erramouspe, President, Manticore Technology

Mark Jacobs, CEO, Me!Box Media, Inc.

Chris Baggott, CEO, Compendium, Inc.

Pawan Deshpande, CEO, HiveFire, Inc.

Russell Sparkman, CEO, Fusionspark Media, Inc., Master of Ceremony

Robert Rose, Author, Managing Content Marketing

Jayme Thomason, CEO, Divvy HQ

Tim Frick, Author, Return on Engagement

Simon Kelly, COO, Story Worldwide

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Rod Brooks – Keynote Speaker

V.P. & Chief Marketing Officer, Pemco Mutual Insurance Company

President, Word-of-Mouth Marketing Association

Rod has enjoyed tremendous success during his 35 year career in sales, marketing, and business development roles since graduating with a bachelor’s degree in communications from Washington State University in 1975.  He is known for his vision, leadership, and ability to transform vision into effective corporate strategy and unique implementation plans.  Rod has been the marketing force behind successful start-ups, emerging growth companies, and well established businesses such as Schuck’s Auto Supply, Egghead Software, WordPerfect Corporation, and Coinstar.

In 1999, Rod took the marketing helm at PEMCO Mutual Insurance Company.  With the role came the opportunity to help transform an analytical operations-based organization with a predominantly commoditized product into a dynamic customer-centric, market-driven and results-oriented mutual organization.   Now, 11 years after joining the company, Rod calls the insurance business one of the biggest marketing challenges he’s faced, and he views PEMCO’s current campaign as one of his most rewarding.

Rod’s Blog “Seeing The Edge” / Rod’s Twitter / Where Rod Works

Rod has served in numerous volunteer leadership capacities and is especially proud of his long standing service to Washington DECA.  His service and contributions were recognized in 2009 when he was presented the Washington DECA Award of Merit – the organizations highest recognition for volunteer service.

Rod has been active in the Word of Mouth Marketing Association since 2007 and was elected to the WOMMA board of directors and executive committee in 2008 where he currently serves as President.


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Jeff Erramouspe

President, Manticore Technology

Jeff is responsible for general management and revenue growth for Manticore Technology, a leading marketing automation firm. Manticore  delivers powerful SaaS demand generation solutions which enables B2B marketers to generate more leads, identify which leads are ready to buy and nurture less-qualified leads through the pipeline, resulting in increased revenue and improved marketing effectiveness.

Prior to joining Manticore, Jeff was vice president of market development at Digby, a developer of mobile commerce software.

Where Jeff Works / Jeff’s LinkedIn

Jeff was also the first vice president of marketing for Vignette Corp. The company, founded in 1995, now employs about 200 workers in Austin. He was subsequently co-founder and CEO of Deepfile Corp., which is now called StoredIQ, a provider of file management solutions for corporate compliance.

Before founding Deepfile, Jeff was a venture fellow at AV Labs, the seed-stage fund affiliated with Austin Ventures where he provided consulting to portfolio companies. Jeff is also an adjunct professor for entrepreneurship at the University of Texas.

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Mark Jacobs

CEO, Me!Box Media, Inc.,

Mark has spent 20 years successfully leading major growth, turnaround, re-engineering, recapitalization, and a wide variety of other business initiatives.

Where Mark Works Mark’s LinkedIn

As a consultant and managing partner at globally recognized Bratton and Jacobs, LLC, he facilitated key organizational change agendas that were implemented for Caterpillar Engine Division, Great Dane Trailers, Excel Communications, Bush Industries, Marvin Windows and Doors and many others. As a business owner he bought and led several companies back to profitability and growth. Mark has authored over 20 articles on the subject of the relationship between strategy, organizational behavior, business process and change management, as well as the book Reality Leadership (Forbes 2000).


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photo of Chris BaggottChris Baggott

Compendium, Inc.

Chris Baggott has been a leader in marketing for more than 20 years. Chris was recognized as one of Invesp Consulting’s Top 100 Marketers of 2008, an accolade based on nominations and votes from industry peers. Chris was also recognized by BtoB Magazine as a “Who’s Who in B-To-B” and his blog was voted “Best Online Marketing Blog” by MarketingSherpa readers and “Best of the Web” by Forbes.

Where Chris Works  / Chris’ Twitter

A marketing futurist and voice for blogging, search engine optimization and email best practices, Chris has been quoted in such publications as the Wall Street Journal, Forbes, Inc., ADWEEK, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report and MarketingSherpa.

As the former CMO of ExactTarget, Chris made more than 50 appearances a year, speaking on best practices in blogging and database and email marketing at such venues as the Harvard Business School Entrepreneurship Conference, ad:tech, American Advertising Federation, American Marketing Association, Business Marketing Association, Dreamforce, eMarketing Association and the National Center for Database Marketing.

Chris was the co-founder of ExactTarget and recently launched his latest venture Compendium Blogware, which focuses on organizational blogging and its role in search engine optimization.  As a long-time blogger, he is a firm believer and witness to what goals blogging can help a company accomplish, especially as it relates to achieving high search engine rankings.

Chris is author of a book from Wiley: Email Marketing By The Numbers.  He is also one of the featured marketers in the new book from Wiley: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

A captivating and internationally acclaimed speaker, Chris has shared his unique new media insights with everyone from newspaper editors to Fortune 500 CEOs.

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Pawan Deshpande

CEO, HiveFire, Inc.

Pawan Deshpande is the CEO and visionary behind HiveFire.  HiveFire’s product, Curata, is an easy-to-use marketing solution for content curation and content marketing.

Where Pawan Works / Pawan’s Twitter /Pawan’s LinkedIn

Pawan has spoken at leading events including the Online Media Summit, Social Media Breakfast and prior AMA webinars, and was recently named to Boston Business Journal’s 40 Under 40 list of influential young business leaders.

Prior to founding HiveFire, Deshpande held positions at both Microsoft and Google.

Pawan attended the Massachusetts Institute of Technology (MIT) for both his graduate and undergraduate degrees in Computer Science.

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Russell Sparkman

Content Strategist, Story Navigator

Fusionspark Media, Inc.

Russell is a co-founder of Fusionspark Media, Inc., a communications firm established in 1999. He holds an undergraduate degree in Political Science from Northeastern University, in Boston, and has worked most of his professional life as a photographer and visual communications expert.

Russell was staff photographer at Northeastern University for six years before becoming a teaching assistant at the Kodak Center for Creative Imaging in Camden, Maine. In 1993, Russell moved to Nagoya, Japan, where he was a sought-after author and speaker on digital imaging trends and a technology consultant for clients that included Toyota and Seiko Epson.

Russell founded Fusionspark Media in 1999 in Japan, and moved the business to Whidbey Island, north of Seatle, in 2000. From inception, Fusionspark Media has been focused on the use of inspirational, authentic online content and storytelling in support of corporate, non-profit and government communications initiatives. Russell has played key roles in all FSM projects including executive producer, chief photographer, videographer, information architect and project manager.

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Robert Rose

Chief Troublemaker, Blue Moose

Author, Managing Content Marketing

Author, Speaker and Chief Troublemaker at Big Blue Moose, Robert helps marketers become storytellers.

He’s also the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer and guest blogger for iMedia Connection, CMSWire and Fierce Content Management.  Robert also maintains his own blog at The Mythic Marketer.

Where Robert Works / Robert’s Blog

A recognized expert in content marketing strategy, digital media, and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as PTC, First American Title, Valley Crest, American Camp Association, and Nissan tell their story more effectively through the Web.  He’s worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon, and NBC.

Robert lives in Los Angeles, California, with his beautiful wife Elizabeth and their golden doodle Daisy.

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Jayme Thomason

CEO, Divvy HQ

Jayme Thomason is on a mission to take her simple approach to content marketing to the masses. Growing up on her family’s farm in rural Kansas taught her a lot about being able to appreciate life’s simplicities.

Where Jayme Works

Those ideals are now inherent in her career, first as a copywriter, then as a content strategist, now as the co-founder and CEO of DivvyHQ, the simple, spreadsheet-free editorial calendar application. DivvyHQ was created specifically for content managers who manage multiple projects, clients and teams and are longing to chuck their spreadsheet for a better editorial planning solution.

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Tim Frick

CEO, Mightybytes

Tim spent his formative years as a DJ/VJ, writing for magazines, and producing educational television before discovering the joy of a good hover state. Since then, he has provided creative and interactive media services to an extensive client list through his Chicago-based company Mightybytes. He has held positions on the board of the Association for Multimedia Communications, the Advisory Committees of the Illinois Institute of Art’s Animation and Interactive Media Departments, Westwood College’s Design Department, and the Interactive Media Department of Columbia College Chicago.

Where Tim Works

Tim is the author of Managing Interactive Media Projects, an interactive media process guide from Delmar-Cengage Learning and Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing from Focal Press. He has contributed to a variety of publications, including Marketing Profs and Business Insider.

An avid cyclist, Tim also serves on the board of Climate Ride, the national bike ride for sustainable solutions.

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Simon Kelly

Chief Operating Officer, Story Worldwide

Simon Kelly has been recognized as a pioneer of new media in the branded content industry and is credited with introducing a unified approach for custom publishers in the US.

Kelly began his career in publishing in 1984, where he launched Lotus magazine, Macworld magazine, Macworld Exposition, and the IDG seminar series, as well as running the IDG UK’s custom publishing division.

In 1990, Kelly co-founded TPD Publishing, ltd, one of the leading independent custom publishers in the UK. In 1995, Kelly moved to Seattle to launch the company’s US operation with the launch of Microsoft Magazine – incidentally its companion web-site also marked the launch of one of the world’s first web-zines. Along the way, Kelly introduced compelling new ways to use content to meet his clients’ branding needs. In 1997 he spearheaded the launch of the Custom Publishing Council and in 1999 he was named to the Folio: 40 for his work integrating print and web content. Kelly won the John Caldwell Lifetime Achievement Award in 2007 for his contributions to the custom publishing industry.

In 2001 TPD became part of Interpublic. In 2005 Kelly and his partners bought it back and rebranded the company Story Worldwide.

Where Simon works

Since then, Kelly and his partners have transformed what was originally a print-centric custom media company into a global, multi-channel content marketing and branding agency. Story Worldwide’s signature approaches, storytelling and narrative branding, help turn their clients’ brands into engaging media channels. Today, with over 200 employees and offices in New York, Seattle, South Norwalk, London, Nagoya and Hong Kong, Story Worldwide is leading the post-advertising revolution. Story’s clients include Lexus, General Mills, Unilever, Honda,  Microsoft, Johnson and Johnson, RCI, Holland America, Google and Cisco.

Simon regularly addresses marketing, advertising and media professionals about the rapidly-changing advertising landscape and why it is that brands that tell the best stories will win in the post-advertising age.

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