Demystifying SEO for Local Business
June 1, 2012, 8:30 am – 10:30 am
The Clyde Theatre, Langley, WA
With Jeff Sliger
CEO, ASEOPRO and RankFixer.com
SEO Team Lead, Search Engine Optimist
Moderated by Russell Sparkman
CEO, FusionSpark Media &
Director, Langley Center for New Media
Ever wonder why your Website isn’t ranking higher in search engines such as Google? During this 2-hour clinic we will give you the insight, knowledge and tools to go from invisible to searchable in just a few steps, with a better understanding of the mechanics of good Search Engine Optimization (SEO).
Why should you care?
Because today, more than ever, everybody from residents to visitors to our communities are using search engines and mobile devices (smart phones, iPads) to search for what’s most relevant to them, when and where they need the information. Increasingly, these searches are contextually related, showing returns that are based upon the location of the person doing the search.
If you’re a business, and you’re not showing up in search returns when people need you, they won’t even know you exist. Without getting ranked so that you’re noticed, you’re literally invisible to prospects and customers.
Jeff Sliger and Carl Larson, both of the Seattle SEO Network, will provide the background about Search Engine Optimization and will share the essential elements for SEO success.
In the context of social media, they will explain why it doesn’t matter if you have 500 likes on Facebook if you’re not showing up in search returns.
Jeff will be giving a brief history of marketing online and the changes search engines have gone through to the present, and some tools to help with search optimization. Attendees will leave with a better understanding of what search engines are looking for and the tools they need to improve their own search engine ranking.
Carl will be giving a quick overview of what small businesses need to know about Local SEO (Search Engine Optimization).
- Why you should care about Google Places and how to use it to generate phone calls
- Other directories (Yelp, Tripadvisor, Urban Spoon)
- Getting a steady stream of positive reviews and dealing with reputation issues
Attendees will walk away with a short list of action items they can perform themselves to improve their business’ visibility and sales.
Being found online can be the difference between keeping your doors open and exceeding in your business when it comes to local searches.
This two hour investment in time with two of Seattle’s top SEO experts will be an investment in your business’ or organization’s success.
Jeff Sliger, Director of Ethics, Seattle SEO Network
Jeff Sliger heads up SEO tools development for ASEOPRO, and RankFixer.com designed to serve online marketers from novice to professional. ASEOPRO is a Search Marketing Service company based in the Northwest. Jeff has been in business since before the internet, marketing products nationwide through traditional methods. When the web went public he could see the potential for small business to market products more quickly and efficiently by reaching customers directly. After figuring out search engine marketing for his own company, Sliger began to offer his expertise to other small to medium business clients across the country. As lead SEO for ASEOPRO found in talking with clients that some of the basic concepts of search marketing were more easily explained by comparison, so he developed RankFixer as a means to compare detailed information on up to five websites at a time.
Carl Larson, President, Seattle SEO Network
Carl Larson heads the SEO Team at Search Engine Optimist, an local SEO/PPC firm based out of Seattle, and is one of the founders of the Seattle SEO Network. He’s a relative newcomer to internet marketing (only 3 years so far), which he makes up for by not sleeping in his relentless pursuit of the mythical SEO Magic Bullet. It’s out there somewhere. In his freetime (ha!)he likes beer, travel, motorcycles & beer, in that order.
Content Strategist, CEO FusionSpark Media, Inc.
Russell is a co-founder of FusionSpark Media, Inc., a communications firm established in 1999. From inception, FusionSpark Media has been focused on the use of inspirational, authentic online content and storytelling in support of corporate, non-profit and government communications initiatives to build awareness, drive engagement and influence actions.
Since 2008, Russell has been an active evangelist of the strategies and best practices of Content Marketing as a unified approach to achieving marketing communications success in traditional as well as social media and SEO marketing. Russell is a member of the Content Marketing Institute’s select Consulting Team, and produces an annual Content Marketing Retreat through the Langley Center for New Media.
Seattle SEO Network
Officially formed in 2010, the Seattle SEO Network came about to create an environment where internet advertising professionals can network with peers relevant to their industry and share contacts and ideas. SSN hosts a monthly SEO meetup on the second Tuesday of each month at Hale’s Ales in Fremont. Our founding purpose is to share SEO knowledge, network, and promote white-hat SEO techniques.
Program Cost, Location, Schedule
$45, EARLY BIRD EXPIRES MIDNIGHT, MAY 30
$55, FULL FEE, MAY 31 & DAY OF SHOW
Location: The Clyde Theatre, 217 First Street, Langley, WA MAP
8:30-9:10: Jeff Sliger with the tools you’ll need to meet SEO goals
9:10-9:50: Carl Larson with the importance of local SEO
9:50-10:30: Russell Sparkman on why Content is Gold for SEO
All presentations include Q & A.
For info, call Russell Sparkman, 360-221-4001.