Day 1: Presentations
KEYNOTE – Video Reigns Supreme
Scott Abel, The Content Wrangler (bio)
In the opening keynote Scott Abel, content strategist and enterprise content marketing expert, will paint a landscape of strategic video usage, using insight and case studies to establish why video is the force it is in marketing, why it’s happening now, and what marketers need to do to take full advantage of the opportunities strategic video provides to communicators today.
Applying Video to the Customer or Constituent Lifecycle
Speaker: Russell Sparkman, FusionSpark Media, Inc. (bio)
Whether you are driving awareness and trying to attract people to your site, or trying to increase engagement and improve the overall interaction with your content, or trying to drive conversions and get people to take specific actions, video can add value at each and every stage of the customer lifecycle. This section explains how and why.
Video Brochure vs. Telling a Story: What’s the Difference and Why It Matters
Speaker: Chris Donaldson, Hand Crank Films, (bio)
There’s a world of difference between shooting a “talking head” and documenting real people doing real things. It’s the difference between being talked to, or pulled into a really great story. What are the essential elements of each approach, and how does one decide which approach to use?
Video Budgets: From Low Budget to High Budget
Speaker: Jon Wuebben, CEO, Content Launch (bio)
As a baseline, budgets can range from $1000 per minute, to $5000 per minute. However a one minute video can cost $5000, and a 5 minute video can cost $1000. What are impacts on these budgets, and how does one plan that into the marketing budget.
Is it Live or is it Taped?
Speaker: Colin Christianson, Tenacious Ventures, (bio)
When does it make sense to produce live video, versus taped. And if you decide to do live video, what are the options, from “do it yourself” to hiring professionals.
Making It All Legal
Speaker: Kim Barnes, Consultant/Indie Film Producer and TV Post Producer, The Institution Post
When you hire a video team, who owns what rights to the content? And when do you need picture /performance releases, and when do you not need them. From negotiating video creation contracts, to rights management, to proper property and performance releases, learn all the legal aspects of video storytelling.
Now that You’ve Made It, Where do You Put It?
Speaker: Pamela Muldoon, Next Stage Media, (bio)
Choosing how to promote your video is key to the entire video strategy process. Asking key questions during the planning stage allows you to be clear on your audience and desired outcome for the video content you are creating. Learn some of the different ways that video can be distributed to your audience and how to leverage social media channels to broaden your reach.
Fight for Those Eyeballs!
Speaker: Nate Riggs, Content Strategist, The Karcher Group (bio)
A Crash Course in the 7 Disciplines That Will Help Boost Content Visibility on Social Media
Attention spans are short – especially when it comes to anything buzzing around on social media. You’ve spent some time learning how create video content that sticks in the hearts and mind of the consumer, but in order to win, your next challenge is to make sure they see it!
In this highly visual and fast-paced presentation, veteran content and social media strategist Nate Riggs will teach you 7 core disciplines that are used by the most successful content marketers to help their videos stand out in an extremely crowded online space. You’ll break down quick case study examples, learn high level tips and tricks as well as a few new tools to add to your content marketing arsenal.
Do you want to learn the winning formula that will help you give your remarkable video content that extra push? This session is your next stop…
The Beauty and Magic of Animation and Motion Graphics
Speaker: Bryan Zug, Founder and Chief Attention Scientist of What Now? Exactly! and Bootstrapper Studios, (bio)
Animation and motion graphics are magical in their ability to create settings, characters, props, and relationships you could never make in real life – things that capture the attention of the human mind and significantly raise engagement / recall. In this session, you’ll learn about the brain / design science behind animation/motion that make them so effective, along with tips and techniques for creating them.
Measuring and Reporting the ROI on Video Content
Speaker: Scott Pierce, Senior Content Strategist, (bio)
You’re going to be asked by your boss, your board of directors or your clients about what is the ROI of your video. This session will do a deep dive into the analytics aspect of video, from tracking and measuring social signals, to understanding and using tools such as YouTube Analytics.
For more information about 3rd Annual Content Marketing Retreat, click here.